Posts tagged innovation

Video 716
Notes
Posted 1 year ago

adwriter:

CoffeeCompany WiFi headlines.

Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.

So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99″

Agency: They Amsterdam, The Netherlands.

via designtactics
Video
Posted 1 year ago

via BrainPickings.org

Photo 77
Notes
Posted 1 year ago
poptech: Can Venture Capital Save The World? Brilliant article about high impact social entrepreneurship and the hope that it’s bringing to communities in Pakistan, India, and several African countries.

poptech:

Can Venture Capital Save The World?

Brilliant article about high impact social entrepreneurship and the hope that it’s bringing to communities in Pakistan, India, and several African countries.

via poptech